London 2012 Games

It was clear the benefits would be far reaching and highly prestigious for regions involved in the London 2012 Games.

It is expected that the event has the potential to provide a multi-million boost to business in the North East, particularly with the region's expertise in a number of sectors. It is also expected to raise aspirations among the region's sportsmen and sportswomen.

The massive influx of visitors for the London 2012 Games to the UK gives the North East an ideal promotional opportunity to attract more tourists to the region. And there are also huge benefits to be gained from showcasing the region's cultural assets to the international visitors.

But the passion, excitement and interest generated from winning the bid for the 2012 Games is also expected to act as a catalyst to encourage ordinary people in the North East to get fit and take part in sport or physical activity.

As well as promoting elite sport, the Games will:

The London 2012 Games will kick-start the region into getting fitter and in the long-term improve lives just by reducing the common health risks caused by low physical activity.

Volunteering will be a vital part of the London Olympic Games and Paralympic Games up to 70,000 volunteers will be needed. This can give an opportunity to learn new skills and hone talents, offering people something different than regular employment, and the economic value of volunteering work has been estimated at over £40 billion a year.

Click here to view the pledge for the region.

How to get involved

Business opportunity enquiries:
Mike Hawkins, One NorthEast

General enquiries on London 2012 and specific enquiries on tourism, culture, skills and volunteering skills:
Tanya Gray, One NorthEast

Enquiries on facilities, performance sports and community involvement:
Ian Thurlbeck, Sport England