Regional Image Strategy

The ‘Passionate people. Passionate places’ campaign is a hugely popular initiative that has been endorsed and supported by thousands of people across the region. Many are now using the ‘North East England’ identifier brand and Passionate strapline to help spread the message beyond our region that it is an excellent place to live, work, study, visit and do business.

This national and international profile raising work will be a focus for the Regional Image Campaign over the next three years and we will lead on activity that will include national advertising, regional marketing, stakeholder engagement and proactive PR.

Aims of the Strategy

These are to:

• Increase awareness of North East England and its many superb features
• Attract more leisure and business visitors
• Attract talented people to live and work here
• Attract investment
• Create positive perceptions of the region

How to get involved

All public and private sector organisations in the region are invited to join the campaign as partners and to use the new logo in all appropriate marketing and promotional materials, including product packaging. 

For more information and to see the brand in action, visit www.northeastengland.co.uk